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MySmark: the new value of online tags
Make your Smark: www.mysmark.com MySmark has been covered by Irish Times yesterday in a very interesting article about social media, digital marketing and online tags. Here is the link:...
View ArticleInbound Marketing: 3 reasons to join the Revolution
Matt Bullas, leading search expert and founder and CEO of Click Consult, an award-winning digital agency with a focus on search marketing, has predicted that inbound marketing will revolutionise...
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5 areas to get right for improved agility and 1 big reason to care
In marketing, ‘agility’ once referred to particularly swift actions and decisions. Increasingly, ‘agility’ is synonymous with ability. Concerns over real-time and agility lead the CEO of Victor &...
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Developing clear personas for inbound marketing
Inbound marketing is all about magnetising your brand by creating and sharing high quality content that is tailored to your target audience. Easy peasy. But wait – who are your target audience? And do...
View ArticleRecapture lost opportunities with the new VeGenie Retargeting App
What is Retargeting? A customer enters your store, enquires about a particular item, then leaves without purchasing. You know there’s a potential sale, and that there’s every chance that person will be...
View ArticleDon’t take your foot off the gas
The fat lady’s warming up her voice, the elves have been drafted and Santa is loading up on carbs for the main event. So should we throw our hands in the air, head for the pub and start drinking shots...
View ArticleDon’t Be Shy | How to use social to aid business development.
The role of social media in business development is often the elephant in the room. The reason in my opinion, is because people don’t know how to use it to their advantage. As is often the case in...
View ArticleSmarter targeting will be essential in protecting young consumers
Alcohol Concern recently released a recent report that looked at children’s recognition of alcohol marketing. It revealed some worrying statistics, with children as young as 10-years-old being very...
View ArticleHow to get out of the content soup
When 300 hours of video is uploaded to YouTube every minute, the challenge is on for marketing professionals to create campaigns which stand out in the content soup. You need compelling content to cut...
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A tangible way to explore a car interior.
Inspired by virtual reality and the possibilities of WebGL, we were itching to try out this disruptive innovation on one of our projects. The idea evolved quickly. We love cars, and the more...
View ArticleThe importance of database segmentation in email marketing
Regardless of how much time and effort go into your email marketing campaigns, if you’re hoping to succeed with a one-size-fits-all policy, then you are unfortunately going to be disappointed. To begin...
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BIMA Partners with the Festival of Marketing for their 2016 festival
We are delighted to announce that BIMA has partnered with the Festival of Marketing, bringing members of BIMA an exclusive discount on tickets. The Festival of Marketing is a unique experience where...
View ArticleWebsites for football clubs
Football clubs have become retailers, publishers, broadcasters and media owners, all rolled into one. With the increase in global competition, websites for football clubs have to step up their game....
View ArticleLaw firm websites
Get on the straight and narrow path to digital transformation Websites for law firms can often fail to deliver great results. Law firm websites need to be more than a business card. At Kagool we...
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